Many clients come into projects that end up being one off ventures that don’t even see the light of day of day such as a packaging design and identity project for Las Carretas, a mexican restaurant in orlando FL.
Others such as The Original Christo’s and The old Jailhouse & Brix and Mortar come to me with strong local recognition want to brainstorm best ways they can communicate their brands into the real world with merchandising opportunities.
Other notable branding exercises include projects like Rajel’s bike shop—run by a friend I trusted with my life and limb—as well as organizations like LTM, the UCF Surf Club, and my local smoke shop and their own apparel brand aspirations. In most cases, the goal was to balance professionalism with personality while creating designs flexible enough to work across stickers, apparel, branded collateral, and community engagement. Across every project, the focus remained on building adaptable visual systems that strengthened brand identity, improved consistency, and produced merchandise people would genuinely want to wear, share, and remember.
