Felipe Cardona — marketing strategist, designer, and creative technologist

Designing around moving parts.

I work with organizations to untangle brand identity, website logic, marketing tools, UX flows, and launch materials—then turn the messy parts into something people can actually use.

Design strategy, digital marketing design, AI-assisted workflows, web/app building, UX/UI, accessibility, creative technology, brand systems.

Custom website design for local Pennsylvania businesses. FCR designs is a Lehighton, PA-based digital marketing agency serving Jim Thorpe, Lehighton, Carbon County, Schuylkill County, Monroe County, the Lehigh Valley, and clients nationwide online. The studio specializes in web design, search engine optimization (SEO), graphic design, marketing strategy, and practical online growth systems for small businesses. FCR designs helps companies improve visibility, attract more customers, and generate consistent leads through results-driven websites, search strategy, and digital marketing support tailored to each business.

How I work

I work with you to find the real problem, then turn it into something useful—clear visuals, smarter tools, and digital systems that make the next move easier.

Brand systems

Scalable Identity Systems

Brand systems that keep the whole thing coherent—logo, visual language, naming logic, tone, and rules people can actually use.

Web + app flows

Digital Product Experiences

Websites, landing pages, app concepts, UX/UI, and conversion paths shaped around behavioral economic principles, real user behavior, and outcomes we can actually measure.

Campaign support

AI + Data-Driven Marketing Support

Technology-driven marketing support: AI integration, automation, large datasets, audience patterns, accessibility, and creative direction that helps teams make sharper decisions.

Selected proof

A tighter set of applied work: nonprofit identity, restaurant merch, practical storefront collateral, public-sector document design, logotype consultation, and customer touchpoints that can support revenue—not filler images.

Nurturing Hope identityNonprofit identity work framed around clarity, trust, and a public-good mission rather than decoration for its own sake.

The Station Bar and Grub t-shirt merchandise design by Felipe Cardona

The Station merchHospitality merchandise that turns a local brand into something customers can wear, remember, and share.

Rajel’s bikes and bicycles hours poster designed by Felipe Cardona

Rajel’s hours posterPractical storefront communication built with a handmade identity system—clear enough to use, specific enough to remember.

Orange County Utilities annual drinking water report document design mockup by Felipe Cardona

Orange County document systemLarge-format public information design: document formatting, print production thinking, and ADA-conscious communication practices.

Las Carretas Mexican restaurant logotype sketches and branding consultation by Felipe Cardona

Las Carretas brandingLogotype exploration and professional branding consultation for a restaurant system that needed direction before execution.

Christo’s restaurant kids activity sheet and customer touchpoint illustration by Felipe Cardona

Merch + customer touchpointsChristo’s activity-sheet concept: kids menus, branded collateral, and small customer touchpoints that can become campaign ideas, add-ons, and revenue-building moments.

Work index

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Contact

Freelance